What is Google Search Console? How we can use Search Console in Optimization?

Google Search Console:- There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google does a little change in Google search console, while its core search algorithm or one of its products, search marketers take notice. That’s why when Google made an announcement earlier this week that a brand-new version of its Search Console was launching, the SEO community was abuzz with speculation about what this could mean for the search industry. So what exactly is happening, and what does this mean for you?

Why Google rolled out the search console feature?

Google rolled out search console feature:-After these months of testing, Google has decided to roll out four of the most popular features of the new search console to the general public. As usual, this is a gradual process, so don’t be surprised if you don’t see yours for a few weeks. For many sites, hosting your own search results for this makes much more sense for many reasons – page views and ad revenue are two big ones.

If you do not already show a Google search box in your Google search results listing, merely adding the schema won’t trigger Google to suddenly display it. The thing to keep in mind with the sitelinks search box is that we don’t show it just because you have the markup, but rather with the markup, So my own site because I have a better search results internally or maybe I can place some more marketing material around the search results or maybe an ad or something, then that’s something you can do.

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What should I do for Understanding search performance?

Google webmaster Search performance:  Google’s new Search Performance report includes more in-depth data, including clicks, impressions, CTRs, your average ranking position, and your current position, and feeds you up to 16 months of back-dated data. This is a significant improvement over the current limitations of the system.

Google analytics search console:- Analytics is a platform that uses the term of keywords to describe search engine queries and together describes Google AdWords paid keywords. Google Search Console and Search Analytics page lists show us the total number of keyword search queries. It shows us how much our keyword in which your page’s listing was seen in search results, and this is a smaller number.

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What we should do for fixing the Index coverage issue in the Google search console?

Index coverage: The system automatically alerts you when there’s an indexing error, and can help you trace the root of the problem, so you can solve it faster. When looking up a specific issue, you’ll be given a series of diagnostic tools to help you understand the issue, along with a share button so that you can quickly communicate this data to your team.

AMP(Accelerated mobile pages) status:  Google’s been pushing accelerated mobile pages (AMPs) for a few years now, so it’s only right that its Search Console is updated with a new report covering their performance. Soon, you’ll be able to monitor your AMP performance, including how your pages are displayed and any errors that come up. Job postings.

Rolled out google webmaster feature:-Similarly, Google rolled out its Google for Jobs feature last year in certain locations, and soon, its Search Console will be able to provide you with opportunities to list.   If you’re planning to manage both of these portals at once, you can use a navigation bar to easily toggle between the two versions. Despite extensive testing, this search console is still new, so there’s a handy “Feedback” feature in the sidebar if you have any concerns or comments.

User management: In August 2018, Google launched a more sophisticated user management system that enables all users to see and (if appropriate), manage user roles for all property users. It’s promising that Google is actively asking for feedback, which suggests they open to taking user feedback onboard. Providing constructive feedback will help ensure we don’t lose any of the key parts of the old version of the tool while shaping the way in which new features are built. Saying that Search Console is coming on leaps and bounds and it’s great to see how Google is adding to its existing functionality and the pace at which this is happening. I’m excited to see how the tool evolves over the coming months.

Large changes can improve our quality in SEO:- So what does this mean for the SEO community as a whole? More transparency. First and most importantly, it means Google is opening up about some of the search performance data it’s limited in the past. There’s little more frustrating as an SEO than having conflicting data sets or being blind to certain aspects of your performance, so it will be a breath of fresh air to get more information straight from the source. Streamlined communication and fixes.

Google’s new features also greatly improve the process of communicating website errors within your team and eventually fixing them.  Being able to share information with a single button will drastically cut response times, and having a fix validation feature will lead to greater confidence in your work. Better support for auxiliary features. Time will tell how permanent or how truly insightful these changes are, but I’m optimistic that, if used properly, this could be a huge step forward for increasing transparency in the SEO industry.

How to link google ads and google search console: organic and paid search is a big need for every search engine marketing strategy.   paid and organic both process needs together to optimize a website or project properly. so it is compulsory for us that we need to know that how to connect Google ads and search console together,  In this post, I  want to tell you how can you understand the relationship between organic and paid results.  While Google has done a relatively good job of transferring (and building on) their capabilities into the new Search Console, they have openly admitted that it is yet to be decided how the following tools and tasks will be accommodated :

• Link your Search Console accounts with Google Ads
• How  can get organic and paid result report
• see  Insight for google account analysis
• how can we optimize our search result use organic and paid strategy
• link your  Google Search Console accounts with  Google Ads

As you know we access to both Google Ads and Search Console,  this is an easy step to learn that how can add an account is search console and google ads. In google ads click on the top right of  Ads interface,  then click select “linked accounts”, and after this, you can click the search console option.  After this click select  Detail option Under google search console. after this click on the + sign to add your account/property. First, you need to know what you have access to your google search console account if you have not granted permission to access your search console account. then first you need to take permission for this from your webmaster. if you don’t have a Google Search Console account then you can create a new google search console account.

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That being said, in the meantime, I will provide the workaround solution that we use. For this click back button on your browser, then click google ads interface and after this, you need to take circle top right corner and select to return previous google ads. then click select dimension, after this from drop-down select paid and organic.

how to look for when reviewing your google search console analytics report:- In this type report, you can see two types of queries: in those first type of queries is ad shown only and the second type is both shown together. You will also notice that there are three sections that define the data points. For understanding the difference between ad stats and organic stats: Ad Stats, Organic Stats, the difference between  Combined ad and organic stats:

What did we find when we ran our paid and organic report?

Following the steps in this post, we ran our own paid and organic search analysis. Our review helped us to answer these 3 questions: “Both Shown” search result type Organic listing position on page 1 (positions 1-10) Not only did we conclude a direct correlation between our organic position and click-through rate, but we also opened up a whole new paid search opportunity: new keywords! we could add as new keywords to our Google Ads campaigns. Paid search strategists are constantly asked: “Why should we spend money on our own brand terms when we rank in top organic position?”

Well, along with the 5 reasons explained in this blog post, we did some digging with our paid and organic report and found that, While organic click-through rate beats paid search CTR means Click through rate for branded terms. we can understand click-through rate from this way that how much organic click-through rate for branded search terms improves by 17% when a paid result appears at the same time as the organic result. If we face any problem in this process then after this we can filter out brand search queries and then asked for a client what should we do: With no filters on average position, we found that our Google Ads click-through rate is ~38% stronger than organic click-through rate for non-branded search terms. On the other hand, when we applied a filter for page 1 organic rank.

 Google search console advanced feature:- The new Google Search Console, previously known as Google Webmaster Tools, now sports a redesigned interface aimed at making it easier for users to analyze patterns. The update addressed a search console weakness: a somewhat cumbersome interface that limited how results were displayed, such as side-by-side metric comparisons. Improvements to Google Search Console The revamped search console also sets up space to learn about how site attributes factor into site performance. Longtime Google Analytics and Data Studio users will recognize the Material Design framework in the layout.

Search Performance: Search Performance now includes access to a longer period of data, now pulling in 16 months of performance data. The filter bar also allows a concurrent choice of dimensions rather than the singular view previously delivered via a radio button.

Index Report:- In the Google search console Index report provide us alerts when indexing issues arise,  we can use diagnostic tools. where users think he needs results soon.  how to fix indexing errors. The report reveals progress on how a site is indexing overtime via a bar graph, with a status report below the graph. The update also includes a JobPosting status that appears when JobPostings — rich snippets to indicated site content related to job postings — are detected, allowing listings to be monitored. This plays off of the company’s Google for Jobs initiative announced at Google I/O on May 2017. Sometimes when you clean house you need to decide what to keep and what to throw away. He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development action that improves marketing strategy and business profitability.

How to fix data structured in google webmaster/search console?

For fixing data structured in google webmaster/search console we need to paste the following structured code in our site manually.

‘ ); h3_html = ‘value”; cta = ”Value1’→’ atext = ‘

‘+cat_head_params.sponsor_text+’

‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo       sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”+cat_head_params.sponsor+”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘

For advertisement

‘ ); if(“undefined”!=typeof __gaTracker) in an exceedingly recent Google Webmaster Central stamping ground on YouTube once a matter was asked concerning whether or not the universal resource locator parameter tool still works.Google has not however ported the universal resource locator parameter tool from the classic version of Search Console to the redo.Despite not being out there within the new Search Console, the URL parameter tool is still effective. You just got to revert back and forth from the recent Search Console so as to use it.

However, a follow-up question would indicate the webmaster had the wrong expectations when it comes to what the tool is meant to do. In their question to Mueller, the site owner mentioned they added a parameter to be dropped but the change was not directly visible in search results. That’s not what the tool is meant to try and do, Mueller says, it’s designed to refine the crawling of URLs. You can use the tool to feature a parameter you now not need to be crawled, and over time those URLs would eventually drop out of search results because Google stopped crawling them.

It’s not a case wherever you add a parameter to the tool and every one of a sudden a bunch of URLs thereupon parameter square measure faraway from Google’s index. So the universal resource locator parameter tool still works, as long as it’s getting used as meant. Hear the total question and answer below, starting at the 46:44 mark. “The universal resource locator parameter handling tool wouldn’t take away URLs from the search results. It’s extremely solely to refine the locomotion of URLs. So it’s not one thing wherever we’d say you add this parameter thereto tool then suddenly all those pages disappear from search results. It’s more that, over time, we would crawl those URLs less and over time they would drop out from the search results but it wouldn’t be any immediate change there.”

How to solve the google indexing problem in search console:-

In this guide, SEO strategists at Miromind explain how you benefit from GSC, how you integrate it with your website, and what you do with its reports to strategize the domain dominance of your brand. If all this sounds like rocket science, don’t fret because we’ll be hand-holding you through the process. Your next step is to open your homepage code and paste the search console provided HTML tag within the <Head> section of your site’s HTML code. The newly pasted code can coexist with any other code in the <Head> section; it’s of no consequence. HappyGifts An issue arises if you don’t see the <Head> section, in which case you’ll need to create the section to embed the Search Console generated code so that Google can verify your site. Save your work and come back to the homepage to view the source code; the console verification code should be clearly visible in the <Head> section confirming that you have done the embedding correctly.

How to submit sitemap in Google search console:-Is it practical to hand over the keys to your home (website) to Google and expect Google to navigate the rooms (webpages) without assistance? You can help Google bots do a better job of crawling the site by submitting the site’s navigational blueprint or sitemap. The sitemap is your way of showing Google how information is organized throughout your webpages.

Viewport not configured: Visitors to your site use a variety of devices with differing screen sizes so your pages should specify a viewport using the meta viewport tag.